My role

I have a dual responsibility for Epsilon in China. I’m heading up our Greater China (CN and HK) portfolio as Client Services Director, responsible for the quality of our client relationships. Meanwhile, I lead the overall business in China.

As the head of China, my mission is to lead a team of highly motivated and highly performing people in this very dynamic market to serve our clients to their satisfaction and achieve our own goals

My story

I have expanded my remit since 2018 from leading the strategy and analytics capacity in China to that of heading up our China business. As a 10-year veteran at Epsilon (6 years in the U.S. and 4 years in Shanghai), I’ve gained rich knowledge and experience in the solutions Epsilon has offered through working with cross-functional and cross-market teams in the organization. When working as a Sr Director of Strategy & Analytics, I had designed and executed strategic & analytic solutions to help clients optimize marketing results using advanced methods such as marketing opportunity assessment, segmentation, marketing playbook, lifecycle communication strategy, test design & measurement and predictive modelling. I have served clients in a variety of industries including CPG, retail, automobile, hospitality, insurance and healthcare. I have also managed clients in both the US and China/APAC and acquired rich knowledge on the market specific demands.

I’ve been invited as speakers every year at industry conferences such as the China Internet Conference, Forrester Shanghai CX Marketing Forum and the China Telematics and Connected Vehicle Summit.

In my early career after earning my doctoral degree, I worked as a survey methodologist designing and executing national research projects.

When not working I enjoy reading both fiction and non-fiction books, photography, and painting.

My philosophy

In today’s digital era, consumers are more and more sophisticated. Marketers should not just follow / track the consumers, but be one step ahead of them to better serve their needs. Data analytics and insights empower us to understand the consumers and predict the next action so we can communicate the right messages at the right times through the right channels. Be relevant!

My qualifications

Ph.D., Communication, the Ohio State University

MBA, Babson College