Customer

Create meaningful connections with your customers when and where it matters most

Epsilon PeopleCloud Customer, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Epsilon PeopleCloud Customer, you’ll spend more time marketing and eliminate the need to manage a complex integration of multiple databases, identities and applications.

How we're different

Create the most valuable customer connections possible

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Customer profiles you can trust

Get a unified, marketing-optimized view of every customer. Each profile unites disparate data from online and offline sources, and aligns across your entire ecosystem.

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Vertical frameworks

Accelerate your time-to-value with data schemas, pre-built models and reports that are configured for your specific industry.

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Services

Get direct access to a dedicated support team that has seen it all and can help you with data strategy, analytics and marketing.

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Native activation

With fully integrated activation across email, push notifications and SMS, you’ll eliminate the execution and measurement gaps that often result from working with multiple activation partners.

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Learn more about the Epsilon PeopleCloud Customer components:

IDENTITY MANAGEMENT

Epsilon PeopleCloud Customer helps you identify your customers online and offline to create a single source of truth for customer identity. First, we combine your customer data with Epsilon’s unparalleled data hygiene for the highest quality identity matching. Then we augment your known customers with online data and behavioral activity on your properties across all their devices, giving you a more complete picture of how they interact with your brand. You’ll achieve immediate, persistent customer identification across devices and channels better than ever before.

ANALYSIS & AUDIENCES

Epsilon PeopleCloud Customer integrates with any 3rd party data source to bring in person-level insights to help enrich and enhance data with demographics, lifestyle, interests and spend behavior. Our data mart includes predictive and intelligent models such as cross-sell, attrition and acquisition—allowing you to analyze by vertical. Use these new insights and unprecedented intelligence to build smarter audiences and reach your goals.

ACTIVATION ACROSS CHANNELS

Once you align your customers’ identities, enhance their records with additional insights and create better segments, Epsilon PeopleCloud Customer allows you to activate them across the channels that matter most to you. Because the most popular and relevant channels are integrated into the platform, you’ll orchestrate all your marketing though a seamless workflow without having to manually move your data. It’s never been easier to deliver relevant messages.

MULTICHANNEL ATTRIBUTION

Epsilon PeopleCloud Customer provides a transparent view into your known customers’ journeys, across their offline and online interactions. Through multichannel attribution, you’ll identify which marketing touchpoints were most influential to a sale, and you’ll get actionable insights to measure and maximize your return on marketing investment (ROMI).

EXPERTS ON HAND

At Epsilon, we deliver software with service. We have years of marketing expertise combined with best-in-class data and technology to deliver a comprehensive, integrated solution. Wherever you need support and expertise, we’ll provide the talent and experience to achieve success. And our quick implementation allows you to start using this solution in a fraction of the time usually needed.