Case Study
Epsilon cooks up a compelling
website and user experience for
Hormel China


  • Website design


  • Creative services
  • Design and development


  • Consumer packaged goods

The story

Hormel China knew they needed to update their online presence and provide a better user experience. Navigating and finding information on the website was difficult for users. Also, while the site had been designed for responsive functionality, it wasn’t well-supported on mobile devices. And it wasn’t search engine optimised. They turned to Epsilon for help.

The solution

Solutions Image

We built a vibrant new site, starting with logical architecture strategy and carrying through user experience and creative design, search engine optimisation and development. Among the new features we integrated was social functionality that enables site visitors to share recipes and ideas.

The results

Hormel China is more powerfully equipped than ever to build customer relationships and turn customers into enthusiastic brand ambassadors. The company’s new website presents the brand, showcases products and enables cross-channel promotion in highly effective ways. Rich content, easy navigation and fun features, including the new social options, are engaging customers — and helping the brand ensure continued engagement.

In addition, integrated email options for contacting the company and a simple job application process further enhance Hormel’s ability to engage. And the site is now truly responsive, providing a quality experience across devices.

Best-in-class website

 Hormel China’s new website has transformed and elevated the company’s online presence.

"Epsilon provided us with best-in-class website development, creative and design that fully expresses our new branding."

— Norman Gu, Vice President of Sales & Marketing, Hormel China