Email best practices and
innovative design drive
high app downloads
Investment firm Edward Jones needed to announce a new TouchID feature for their app while encouraging customers to download. The campaign also had to increase KPIs for the mobile app, but there was no segmentation between app users and non-app users.
The email creative resulted in a 4X increase in app downloads. The campaign also achieved a 99.23% delivery rate, a 38.25% open rate and 3.34% click rate.
The Marketer Quarterly