Case Study
Converting millions of outdoor
enthusiasts, one by one


Online video ads


Advanced analytics




Outdoor gear


Cabela’s customers love the outdoors. But just like everyone in the U.S., whether they’re in their homes or in the middle of the woods, they’re always connected. For Cabela’s to stay close to their customers and grow their business, they needed to adapt their marketing approach to include targeted, personalised online ads.

How could they reach and have relevant conversations with everyone in their target audience — from casual campers to hikers to anglers and hunters — without losing their core customers or wasting ad impressions?


Solutions Image

We didn’t have to guess who Cabela’s should target. Our consumer profiles—the most robust in the industry—are powered by years of online and offline data and are constantly updated through tracking of over 1 million cross-device interactions per second.

The Results

Armed with powerful profiles and rich data, plus our ability to deliver messages to the right consumers within milliseconds, Cabela’s reached millions of their customers and prospects. And since we targeted real people — not segments — each individual saw a message that was tailored to their specific interests and needs.

For nearly 10 years, Cabela’s has trusted Conversant to build and deliver their digital marketing, resulting in millions of personalised brand messages and incredible growth. As their customers’ interests evolve, we help Cabela’s stay in touch. For instance, if a camping enthusiast gets into kayaking, we’re right there with them, ensuring Cabela’s relevance and the customer’s lifetime loyalty.


revenue growth
Cabela's year-over-year incremental
revenue has increased 29%.

For nearly 10 years, Cabela’s has trusted Conversant to build and deliver their digital marketing.

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