print catalog using Abacus® data
Abacus data and modeling
Segmentation and targeting
Beachbody, a leading provider of fitness, nutrition and weight loss programmes, wanted to launch their online and print catalogue in a profitable way. They also wanted to evaluate incremental orders and revenue across different marketing channels and gain learnings based on purchase recency and in-market scores.
We conducted a test appending data from the Abacus Cooperative, our powerful transactional consumer database, to house file data within the client’s probability model.
The client found that Abacus data added to the house file for identification of audiences was more likely to provide a positive ROAS. Beachbody recognised a 33% ROAS for certain segments and plans to extend the test across more campaigns.
— Amanda Bailey, Director Database Marketing, Beachbody, LLC