Beachbody builds profits for their online and print catalog using Abacus® data
Project
Customer acquisition
Services
Abacus data and modeling
Segmentation and targeting
Industry
Direct-to-consumer retail
THE STORY
Beachbody, a leading provider of fitness, nutrition and weight loss programmes, wanted to launch their online and print catalogue in a profitable way. They also wanted to evaluate incremental orders and revenue across different marketing channels and gain learnings based on purchase recency and in-market scores.
THE SOLUTION
We conducted a test appending data from the Abacus Cooperative, our powerful transactional consumer database, to house file data within the client’s probability model.
The Results
The client found that Abacus data added to the house file for identification of audiences was more likely to provide a positive ROAS. Beachbody recognised a 33% ROAS for certain segments and plans to extend the test across more campaigns.
33%
return on ad spend
“The Epsilon data team was knowledgeable, flexible and responsive as we worked with them for our first test.”
— Amanda Bailey, Director Database Marketing, Beachbody, LLC
